[Extract] Empowering digital transformation

The following is an extract from an article written by Kubus and published by Business Reporter.

Evolution. Adapting to survive. Basic principles of the natural world; fundamental necessities in the business world. With the digitisation of many everyday activities, businesses must evolve to meet ever-changing customer demands.

Over the past few years, largely due to the Covid-19 pandemic, these ever-changing customer demands have seen a major shift, setting a precedent for the new normal. With the numerous lockdowns and social distancing restrictions of 2020 and 2021, many businesses had to find new ways of operating, all while attempting to maintain similar levels of turnover.

For many businesses, this new way of operating has involved some form of digital transformation – the process of digitising necessary areas of operations to adapt and overcome modern-day hurdles.

You can read the full article here: Business Reporter – Empowering digital transformation